Murray opened the scoring from the penalty spot after he was clumsily fouled by Mike van der Hoorn, before combining with Jose Izquierdo for his second.
Anthony Knockaert, who had earlier had a goal ruled out for offside against Murray, added a third after a neat exchange with Pascal Gross.
Late on, Swansea got one back when Tammy Abraham's effort deflected off the unfortunate Lewis Dunk for his fourth own goal of the season, before Jurgen Locadia, on as a substitute for his Premier League debut, completed Brighton's victory.
In truth, the scoreline did not flatter the south coast club, who achieved back-to-back Premier League wins at home for the first time since September.
Chris Hughton's side are up to 11th in the table, four points clear of the Swans, who drop back into the relegation zone in 18th.
Brilliant Brighton on the up
Given the unpredictable nature of this season's relegation battle in the Premier League, Brighton's win was a real statement of intent.
They controlled the match from start to finish.
Defensively, they restricted Swansea to just one shot on target, with the Welsh club often forced to settle for shots from distance.
In attack, intricate passing between the likes of Gross, Izquierdo, Knockaert and Murray allowed them to carve the Swans open, particularly with the home side's counter-attacking form.
The Seagulls have lost only three of their 13 home league games this season - and those defeats were against Manchester City, Liverpool and Chelsea.
This result means they are now unbeaten in six in all competitions, a record they will hope to extend when Arsenal visit the Amex next weekend.
Swans' good run comes to an end
It's not all doom and gloom for Swansea, who have undeniably improved under Carlos Carvalhal, but this was a shattering way for their 10-game unbeaten run to end.
Ahead of the match, Brighton boss Chris Hughton had called the Swans "well organised", but it was not a billing they lived up to on the Sussex coast.
They also missed out on equalling a club record equalling fourth Premier League away game without defeat.
An equaliser at that point may have changed the balance of the match, but there was only going to be one winner after Murray buried his and Brighton's second.
Carvalhal did react to Brighton's dominance by using all of his substitutes with little over an hour played, but it simply wasn't their day as the Seagulls completed a league double over his side.
Man of the match - Glenn Murray (Brighton & Hove Albion)
'We tried to turn it around' - what they said
Brighton manager Chris Hughton:
"It is a really good performance. The game opened up in the second half. They decided to change, which made it a more open game. One side usually benefits when that happens and we benefited more.
"That has to be on the back of a good defensive display and we were well worthy of the win.
"At the moment, though, we look as though we can score a goal."
Swansea manager Carlos Carvalhal:
"The story is we tried to turn it around by putting more players into attack in the second half because we were losing and we wanted to win three points.
"We reacted well to their first goal. We took a player from midfield and put them up front, we knew that was a big risk. We'd either win the game or the opponent would score.
"We took those risks very early. In hindsight, I'd have made the change with Tammy [Abraham] later. That's football, though. It was a high-risk bet."
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